The Brand MIHARO

Hello! I am delighted to welcome you to MIHARO, where the beauty of the ocean and the wonder of Maori culture converge in our swimwear. Our brand is a tribute to the spirit of adventure and a commitment to quality and sustainability. Join us in embracing confidence, comfort, and timeless style with MIHARO.

  • A short story of how the brand's journey began

  • In 2018, a journey through French Polynesia sparked the inception of Miharo. Our founder, encountering the scarcity of high-quality, sustainable, and ethically produced European swimwear, was inspired to fill this void. Miharo stands for more than just swimwear; it's a commitment to impeccable fit for every body type, without ever sacrificing style. Our collections are designed to be timeless, ensuring enduring appeal.

    At the heart of Miharo lies a deep respect for the ocean's allure and the enchantment of tropical destinations. We are dedicated to upholding the highest standards of quality, sustainability, and ethical practices in every piece we create.

Principles we follow

Miharo is deeply committed to sustainability and ethical practices, principles that are the bedrock of our brand. Our approach to full cost transparency allows us to break down each product's price, revealing the costs of fabrics, production, hardware, and transportation. We choose to order smaller fabric quantities, a conscious decision to reduce overproduction and waste, even if it means paying more per meter.

Our dedication is further reflected in our choice of materials, sourced exclusively from certified Italian and Portuguese suppliers. These partners are selected for their reputable certifications such as Intertek, OEKO-TEX, GOTS, GRS Certificate, and HIGG Index, ensuring we use only top-tier sustainable materials.

Moreover, Miharo takes a meticulous approach to swimwear hardware. Buttons, zippers, and trims are thoughtfully sourced from local small businesses in Portugal, with whom we've built lasting partnerships over the years. Our garments are crafted in a small, family-owned atelier in Porto. Here, artisans treat each piece with the utmost care, and employees work under fair conditions. This atelier's focus on small-batch, handmade production aligns with Miharo's commitment to quality and ethical manufacturing.

In every aspect, from material sourcing to production, Miharo upholds an unwavering dedication to quality, sustainability, and ethical practices.

Mission & Values




Ethical Production

Miharo's mission is to make a positive environmental impact. We've joined the "We the Reef" program, which supports coral reef conservation in French Polynesia. By donating 1% of their revenue, we aid in coral reef monitoring, restoration, and education. Our core values include sustainability, quality, transparency, and ethical production.

At Miharo, sustainability isn't just a buzzword; it's a fundamental principle. We're deeply committed to reducing our environmental footprint. Our dedication to eco-friendly fabrics, waste reduction, and responsible sourcing ensures that every Miharo product is a step towards a more sustainable future.

Quality is the cornerstone of Miharo's brand identity. We take pride in crafting swimwear and resort wear that not only looks and feels amazing but stands the test of time. Our meticulous attention to detail and premium materials guarantee that every Miharo piece meets the highest standards of quality.

Transparency is our promise to you. We believe in honest, open communication about our products and processes. From pricing to production, we're dedicated to sharing the story behind each piece, allowing our customers to make informed choices while enjoying complete confidence in their Miharo purchases.

Miharo's commitment to ethical production extends from our atelier to our supply chain. We ensure that every person involved in crafting our swimwear is treated fairly and with respect. By focusing on small quantities and handmade products, we maintain the integrity of our brand while supporting responsible labor practices.

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