In 2018, a journey through the captivating islands of French Polynesia sparked the inception of Miharo. Alina, our founder, encountered the scarcity of high-quality, sustainable, and ethically produced European swimwear. Inspired to fill this void, she set out to create Miharo, a brand that stands for more than just swimwear. Miharo is a commitment to impeccable fit for every body type, without ever sacrificing style. Our collections are designed to be timeless, ensuring enduring appeal.
The Heart of Miharo: Ocean's Allure and Tropical Enchantment
At the heart of Miharo lies a deep respect for the ocean's allure and the enchantment of tropical destinations. We are dedicated to upholding the highest standards of quality, sustainability, and ethical practices in every piece we create. Miharo is deeply committed to sustainability and ethical practices, principles that are the bedrock of our brand.
Full Cost Transparency and Sustainable Practices
Our approach to full cost transparency allows us to break down each product's price, revealing the costs of fabrics, production, hardware, and transportation. We choose to order smaller fabric quantities, a conscious decision to reduce overproduction and waste, even if it means paying more per meter. Our dedication is further reflected in our choice of materials, sourced exclusively from certified Italian and Portuguese suppliers. These partners are selected for their reputable certifications such as Intertek, OEKO-TEX, GOTS, GRS Certificate, and HIGG Index, ensuring we use only top-tier sustainable materials.
Thoughtful Sourcing and Ethical Manufacturing
Moreover, Miharo takes a meticulous approach to swimwear hardware. Buttons, zippers, and trims are thoughtfully sourced from local small businesses in Portugal, with whom we've built lasting partnerships over the years. Our garments are crafted in a small, family-owned atelier in Porto. Here, artisans treat each piece with the utmost care, and employees work under fair conditions. This atelier's focus on small-batch, handmade production aligns with Miharo's commitment to quality and ethical manufacturing.
The Miharo Guarantee: Swimwear That Lasts
Quality is the cornerstone of Miharo's brand identity. We take pride in crafting swimwear and resort wear that not only looks and feels amazing but stands the test of time. Our meticulous attention to detail and premium materials guarantee that every Miharo piece meets the highest standards of quality. We guarantee our bikinis will last 10+ years due to using the best and highest quality fabrics on the market. This unique selling proposition (USP) underscores our dedication to creating enduring swimwear.
Swissness and Sustainability: Quality in Our DNA
As a Swiss brand, Miharo embodies the Swiss dedication to precision, quality, and excellence. Swissness is woven into our DNA, ensuring that every piece of swimwear and resort wear we produce meets the highest standards. Our sustainability journey begins at the very start of our supply chain, selecting our suppliers with utmost care to uphold our commitment to ethical practices.
Overcoming Challenges and Looking Ahead
Building a brand like Miharo comes with its challenges, including competition, brand awareness, and financing marketing activities. However, our unwavering dedication to quality, sustainability, and ethical practices sets us apart in the crowded swimwear market. We are committed to continuing our journey, inspired by the allure of the ocean and the enchantment of tropical destinations, while staying true to our core values.
Join us on this journey and experience the exceptional quality and timeless style of Miharo, where every piece is a testament to our dedication to sustainability, ethical practices, and enduring beauty.
