Our Story

Miharo is a European swim and resortwear brand, now based in Dubai, celebrating effortless femininity and timeless design. Each piece is thoughtfully crafted using high-quality, sustainable materials with an uncompromising focus on fit and refinement. Designed for women who value elegance, comfort, and conscious craftsmanship — wherever in the world the season takes them.

Our Philosophy

At Miharo, sustainability and ethics are at the heart of everything we do. Our swimwear is handcrafted in a family-owned atelier in Portugal, and our resortwear is produced locally in Dubai — both in small batches to ensure exceptional quality and fair working conditions.

We work exclusively with certified Italian and Portuguese suppliers, using materials that meet the highest sustainability standards, including OEKO-TEX, GOTS, and GRS certifications. Even our hardware is carefully sourced from small, trusted partners.

By producing intentionally and transparently, Miharo champions mindful fashion — pieces made to last, with respect for people and the planet.

Mission & Values

Sustainability

Quality

Transparency

Ethical Production

Miharo is committed to conscious production and thoughtful design. We create our collections in small batches to avoid overproduction and waste, working closely with trusted, family-run manufacturers to ensure ethical and transparent practices.

At Miharo, sustainability isn't just a buzzword; it's a fundamental principle. We're deeply committed to reducing our environmental footprint. Our dedication to eco-friendly fabrics, waste reduction, and responsible sourcing ensures that every Miharo product is a step towards a more sustainable future.

Quality is the cornerstone of Miharo's brand identity. We take pride in crafting swimwear and resort wear that not only looks and feels amazing but stands the test of time. Our meticulous attention to detail and premium materials guarantee that every Miharo piece meets the highest standards of quality.

Transparency is our promise to you. We believe in honest, open communication about our products and processes. From pricing to production, we're dedicated to sharing the story behind each piece, allowing our customers to make informed choices while enjoying complete confidence in their Miharo purchases.

Miharo's commitment to ethical production extends from our atelier to our supply chain. We ensure that every person involved in crafting our swimwear is treated fairly and with respect. By focusing on small quantities and handmade products, we maintain the integrity of our brand while supporting responsible labor practices.

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