Miharo x Endless — A Celebration of Women and New Beginnings
On Thursday, October 9th, Miharo officially marked a new chapter in its journey with the launch of our first resort wear collection in collaboration with Endless, one of the UAE’s leading destinations for curated luxury fashion. The event took place at SAN Beach on The Palm, where we gathered friends of the brand, influencers, and fellow entrepreneurs to celebrate the power of women, creativity, and connection.
The Launch of Miharo Resortwear
After redefining sustainable luxury swimwear, Miharo has now expanded into resort wear — a natural evolution that embodies timeless design, minimal elegance, and everyday sophistication. The new Dune Goddess Collection introduces lightweight, non-see-through fabrics and effortlessly flattering silhouettes crafted to accompany women from morning to evening, beach to city.
A Partnership Built on Empowerment
Our collaboration with Endless is rooted in shared values — authenticity, craftsmanship, and female empowerment. Both brands were founded by women who believe in supporting one another and building communities through their work.
Miharo founder Alina Lundin and Endless founder Rosie Gunn share not only a business partnership but also a friendship and mutual respect — a reflection of what Miharo stands for: women uplifting women.
A Morning to Remember
The launch took place over a brunch at San Beach, where guests enjoyed a serene morning in true Miharo spirit — soft tones, refined minimalism, and an atmosphere of calm confidence. Influencers and media from across Dubai joined us to celebrate this milestone moment as Miharo’s Resortwear Collection officially became available on Endless.ae.
The Beginning of a New Era
The Miharo x Endless collaboration marks more than a collection launch — it symbolizes a new chapter of expansion, empowerment, and purpose. Together, Miharo and Endless celebrate women who lead with strength, style, and intention.
This is just the beginning.
